Branding & Visual Identity

A strong logo is the first step in the right direction, but brand and visual Identity expands on it and other key visual based elements, extending in all aspects of print and digital media. Solid branding influences the public’s perception of your brand in way that can inspires confidence from your potential customers towards it.

Patriot Forge Branding

Patriot Forge Branding Patriot Forge Co. wanted to establish a visual identity that would reflect their quality driven and progressive approach to inspiring trust in their ever evolving customer base via enhancements to their manufacturing capabilities.The visuals imply both a strong methodical process and lean toward technological growth. The “Forging Quality. Forming Trust” slogan is integral toContinue reading

Erin Henwood RMT Branding

Erin Henwood RMT Branding Erin Henwood RMT Registered Massage Therapist decided it was time for her to have tangible marketing material that accurately reflects her high quality massage therapy services and visually captures the relaxing experience she provides for her clients. The font treatment and rich neutral brown of the logo, coupled by soft skin tonesContinue reading

AFM 125th Anniversary Branding

AFM 125th Anniversary Branding To celebrate their 125th anniversary, Ayr Farmer’s Mutual Insuarance Company wanted a logo that would convey their proud history, as well as commitment to looking forward to the future. To do this, I used their brand colours and familiar iconography, but also introduced a classic typeface that stylistically blends into ‘wave’Continue reading

Chase Global Foods Branding

Chase Global Foods Branding Chase Global Foods are self-proclaimed ‘meat specialists’ with particular expertise in pizza toppings, bacon and deli style meats. To better target distributors, manufacturers, retail chains, delicatessens and pizzerias, they wanted to update their logo and branding to represent their high quality food, service and integrity. As such, I wanted the logoContinue reading