As part of the 125th anniversary, Ayr Farmer’s Mutual Insurance Company wanted to produce a 56 page magazine-style brochure. AFM wanted to visually express their deep pride in its rich history and agricultural roots, but also wanted to include articles that spotlight some of their local business customers. Colour is used to add distinctiveness to each article, acknowledging the diversity of its customer base and aligning with AFM’s core values messaging of “Building Relationships / Supporting Community” .To view the entire magazine, go to https://issuu.com/ayrmutual/docs/afm-125_mag.​​​​​​​