K Body Blends prides itself on providing a gentle approach to skincare with its all-organic products. For its launch, Khadijah Haliru began with an existing logo and product packaging, but felt she needed to have a more fleshed out brand identity for an upcoming trade show and to properly drive her young business forward. I drew on KBB’s colour palette and introduced softly textured and lush graphics, as well as the “Love Your Skin” slogan to align with the brand messaging. I applied these elements to her pamphlets and tradeshow displays.