Muskoka Cottage Brewery
Muskoka Cottage Brewery was developing the “My Muskoka Sweepstakes”, a promotion built around stimulating their customers’ personal connection with the region and to relate that sentimentality with the brand itself. The promotion included a Weekend getaway, Brewery Tour and many other prizes, for which I designed the logo, direct mailers and VIP brewery tour tickets. I designed the logo to reference the brand and reflect the rustic cottage environment. The yellow Muskoka chair acts not only as a familiar icon of the Muskoka region, but visually equates with the brand as well.