Erickson Manufacturing Ltd.
I developed panel designs for Erickson Manufacturing Ltd.’s trade show booths with a thematic focus on the many applications of their tie-down straps. Visually, a strong emphasis on Erickson’s branding was the foundation for the design’s overall look. All the graphic elements were “tied” together by strong use of colour (specifically, the Erickson red), movement and texture to convey strength, durability and reliability in even the most extreme settings and environments.