Epimatic’s DocumentPath Displays
Epimatic’s DocumentPath product enhances, simplifies and streamlines the distribution of documents electronically. Drawing on the “Simply send it.” tagline, I designed their trade show displays and table skirts around the visual concept of a paper airplane as an ironic visual metaphor to communicate the ease with which DocumentPath handles documents for their customers. it also implies the obsolescence of paper file distribution. “Let your Documents Soar” further aims to elevate this messaging. This concept and other graphic elements were subsequently applied to their other print material, evolving into their visual identity.