The Agromart Group provides crop nutrients, seed, crop protection products, custom application and associated services to agricultural producers across Eastern Canada. For their upcoming tradeshow, they wanted their booth to have ‘stop-power’ engagement while also effectively communicating their four key focuses in a way that was strong and immediate. I used colour coating to create distinct separation of each section. I also use close-up and full coverage imagery to offer a graphic simplicity and to visually link with the on-site farm equipment. The graphics of the S-Stands were aligned with the elan displays for continuity and to imply a 3D effect when positioned beside each other.