Epimatic – Dynamics Path Advertisements

Based on their slogan, “Simply Better Nav”, I designed a series of advertisements promoting DynamicsPath’s suite of products. The full page advert draws on a similar conceptual theme established in their trade show displays. I created a paper fortune teller image as a visual metaphor to reinforce the “Simply Chose Your Path” messaging and imply a simplicity and ease that provides a better experience for their NAV user customers.